Pathfinding strategy Services

Exclusive to leaders seeking to transform the status quo.

Why pathfinding?

As a pathfinder, I piece together a holistic way to solve problems, instead of prescribing a one-size-fits-all solution.

My work involves project management, bold branding, strategic marketing, website mockups, graphic design, copywriting… and a dash of foresight coaching (plans to get you to your desired future).

You want to keep costs down and maintain your creative vision, but I am here to empower, not replace. Sometimes all it takes is outside perspective to map a new path.

Pathfinding is hard to capture and often includes protected IP. Above is a collection of pathfinding artifacts— a user journey gameboard, a sales funnel, graphics and flyers, an immersive qant-qual pattern diagram, a modular project timeline.

marketing

I can help you clarify strategies like pricing, branding, social media, so your ideal customer feels seen when engaging with your story, leading to sustainable growth.

In this day and age, everything is a brand, and brands that last have meaningful story. I help organizations step back from the day-to-day and see the bigger picture.

Get clarity and deliver effective strategy to drive authentic customer loyalty.

  • You have a strong mission tailored to meet your community’s needs, but perhaps need assistance with fundraising, brand identity, marketing, or internal communication strategy. I can tailor a custom engagement for any budget to help you reach your goals.

  • It’s all about conversion! What are the right words to get your users from one stage to another? How is your business model tailored to your perfect customer’s voice? I can craft a strategic visioning session to dream big and act now; or be tapped as an external copywriter.

  • Your passion led you here, but how do you get there? Finances and accounting, branding and marketing, website and design, running a creative business takes a lot of guts and hard work. I can help be your partner in organizing and aligning your mission and model for greater efficiency and less headache.

    I love working with YouTubers, podcasters, and thought leaders!

White dry-erase board with paper roll on black stand next to a large window with metal grid, in a minimalist office or studio space.

Elena Kalina

Pride Center North Central Florida Board Director

“Ash made sense of all the noise. Her strategic mind goes so far beyond graphic design and social media.”

Nicole Baker Rosa

TFSX Head of Human Design and Development

“Ash has a zest for organizational sustainability that’s contagious. she reframed how I design new offerings for our users. ”

Corporate wellbeing

As Founder and Sustainability Consultant at Soularly, I find myself in a really cool, unique corner that weaves strategic foresight and meditation.

Strategic foresight involves mapping alternative versions of the future to draw insights back to the present. Meditation is an ancient practice that has largely been forgotten in the business world but has slowly made an appearance in corporate wellness strategies.

Together, foresight and mindfulness allow organizations to become more human at work. Because together the practices beg us to consider 1) the present moment, and 2) how the present is leading to the future.

Foresight is most often leveraged in strategy, but its toolkit has profound effects across all work functions. Meditation and yoga also offer real, science-based effects on cognition, creativity, and stress-relief.

Fill out the contact form to get in touch and co-develop a pathway towards community wellness in your organization.

Facilitation examples

  • An online or in-person meditation or yoga class (can be hybrid for combined mental and physical mindfulness).

    • Catered to your length of time, equipment availability, location, and goals

    • Can include thematic elements like your organization’s values or end user

    • In-person events include yoga mats (North Florida local)

  • 1-2 hour lunch-and-learn about healthy work-life boundaries.

    WHAT TO EXPECT

    • “Truly” sustainable device detox and boundary-setting that embraces nuance in a productivity enabled environment

    • Frameworks for email and notification minimalism

    • Ethical tech and nervous system regulation

    • Habit design template worksheets

  • 2–3 hour immersive strategy session or multi-day series for long-term planning inspired by wellness.

    WHAT TO EXPECT

    • Gamified exercises, scenario mapping, and a guided meditation for long-term thinking

    • Multimedia co-creative resilient visions that blend profitability with purpose

    • Strategic foresight report + recommended mindsets for decision-makers (produced by Soularly on an agreed timeline)

  • An assessment and empowerment of internal wellness programs using holistic models. This involves,

    • Team rhythm audits to optimize communication (flow of meetings, burnout checkpoints, digital hygiene)

    • HR for policy development around rest closures, wellness stipends, mindfulness breaks

    • Leadership for resource allocation and sponsorship.

    The outcome is a a tailored Corporate Wellness Playbook with measurable goals.

Shop for strategy

Designed for learners and fun-havers. Available for MURAL only.

Display of digital pattern templates on a desktop monitor, a laptop, and a tablet, showcasing colorful infographic and design options for visual projects.
A young woman with shoulder-length blond hair sitting on a cushioned chair, working on her laptop outside under a large hanging wicker chair structure with a natural background of trees.

Custom Digital Whiteboard

  • Get the ideas on the page— the digital white board, that is. I’ll help design a collaborative space for you and your team to stretch the collective imagination.

  • Feeling overwhelmed with all the project tasks? Or more likely, the many, many separate projects? Wondering how to get group input and leadership feedback integrated into the project? A custom whiteboard from Soularly will be beautifully designed to help your team collaborate on tasks and timelines.

  • Looking to wow the crowd? Forget PowerPoint! A custom interactive presentation will immerse your audience into new perspectives while allowing them to provide feedback directly into the presentation. It’s as if you had a free graphic recorder.

Promotional image for Quantum Consciousness Pattern, featuring a computer screen with a colorful infographic. Text at the top reads, 'Quantum Consciousness Pattern.' The image includes a call to action, 'Access the public board here,' at the bottom.

“Everyone has creativity within them. It’s just a matter of unlocking that creativity.”

Christina Canters, founder and CEO, The C Method

MEET Your strategist

A young woman with long, wavy brown hair standing indoors with her hands in her pockets, wearing a white blouse with black floral patterns and navy blue pants with a brown belt.

Ash Bowers
Founder, Strategic Foresight Practitioner

I claim my agency as a business owner with great responsibility. I believe everyone is creative, and my strategic work focuses on this realization. Minds never cease to game out decisions and consider the consequences across different scenario outcomes. When we are conscious of our innate creativity, magic unfolds.

As a trained foresight consultant and designer, I facilitate workshops for teams to engage with a changemaking process. I leverage well-known frameworks to align teams on their vision, culture, and communication. I design team building experiences through direct facilitation sessions, or asynchronous collaboration tools.