who are we?

Right now, Soularly is one person.

Tomorrow, we’ll be more.

about ash, Founder

Soularly began as many stories do— as an idea.

It was 2021 when I was on a solo camping trip. It was nightfall and it was a full moon. I laid in my tent with my mesh roof just looking at the stars, when a thought came in my head.

This thought snowballed into Soularly.

The thought was: life yearns for “true” sustainability, and “true” sustainability is validation, love, trust, and understanding.

I feverishly took notes at what I felt was cracking some code to life. The thoughts I had didn’t feel like my own. I was writing in my journal as if I was tapped into something else.

In my notes, I wrote about how the so-called “secret” to life isn’t a secret at all, it’s something we all intuitively understand but so often ignore. I began considering the balance between masculine and feminine— boundary and security, equally opposed by openness and vulnerability.

Patterns have been very powerful in helping create meaning in my reality. I was exposed to pattern development as a seventeen year-old so I’ve been thinking in this way for more than a decade. In this moment in my tent, patterns began flooding my consciousness. Family, boundaries, identity, sustainability, work, creativity, foresight, everything tied together so neatly.

In the hours that followed I stayed up late writing, writing, writing. The words flowed so effortlessly. I created the Soularly® Framework and made the initial plans for what is now the My Retreat notebook.

in my tent I began to wonder…

If there were such a thing as “true” sustainability, what would it look like?

Behind the Theory of “true” Sustainability

And the Soularly namesake…

When I first learned about sustainability, it was like a lingual life raft— finally, I had an anchor for my career! Something that bridged nature and business in a way that felt real.

I learned about sustainability from a documentary on industrial ag. I left feeling like we were so effed, so very, very screwed as a society, that I decided to become vegan.

Fast forward four years and my vegan diet left me depressed and riddled with guilt at every purchase.

Nothing I bought was “good” enough to matter, I knew too much and could do too little. I was bloated, my tummy hurt, and my rosacea was really acting up.

Through Yoga and Ayurveda, I learned the power of listening to my body’s natural rhythms. Suddenly, sustainability transformed from being an industrial practice to a personal one.

I began a regular meditation and journaling practice. I made room for kindness for myself and it made all the difference for my personal sustainability. It came to me that “true” sustainability embraces paradox and uncertainty— we can only ever do what is sustainable for our bodies and our health, and in the process be as holistic and kind with our service as possible.

Soularly is born of soul and sun, of good intention and Nature’s warmth.